Update
4K export is now free for all plans
Full resolution, every plan, no extra cost.

When we launched Lore, 4K export was a Pro feature. That made sense at the time — rendering at full resolution costs more, and we needed to figure out how to make it sustainable.
We figured it out. Starting today, every Lore plan includes 4K export at no additional cost.
What changed
Nothing changes about how you generate or export. The resolution selector now defaults to 4K across all plans. If you were on the free plan and exporting at 1080p, your next export will be 4K automatically.
Pro and Studio plans keep everything they had — priority rendering, longer clips, multi-track audio — plus this.
Why we did this
Quality shouldn't be a paywall. The stories you create on Lore deserve to look their best, regardless of which plan you're on. And honestly, watching a 4K video you generated from a single prompt is the moment most people realize what this technology actually is.
We want more people to have that moment.
What's next
We're working on a few things we can't talk about yet. Follow us on X and Instagram to stay updated, or check back here.
4K is live now. Go generate something worth watching.





